THE QUESTIONNIARE
- *Please fill in the age
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16-21
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21-26
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26-31
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31-36
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36 and above
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- *Please fill in your occupation
- *Do you have an account in social networking site( eg Facebook, orkut)
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Yes
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No
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- Please mention in which social networking site do you have account( any one)
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- *How often do you access your account in the social networking
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everyday
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occasionally
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rarely
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- *Do you show interest in viewing the advertisements in social networking site
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Yes
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No
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- Do you share/talk about the advertisement seen in social networking site with your friends
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Yes
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No
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- *How does an advertisement in the social networking site affect you?
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recall
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positive
impression
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interest
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desire to
purchase/explore
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- Kindly rate in which extent does the advertisements affect you
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Least extent
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Lesser extent
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Undecided
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Greater extent
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Much Greater
extent
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- Which form of advertisements creates a greater impact on you?
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just the printed
words
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words with sound
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words with a
visual
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picture
depicting a scene/story
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- And how is the impact of the above form of advertisements?
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Least impact
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Lesser impact
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Undecided
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Greater impact
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Much Greater
impact
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- How well do you feel the ads in social networking sites inform you about the product?
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Very well
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Somewhat well
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Undecided
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Not well
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Not very well
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- *Does an advertisement urge you to try a brand?
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Yes
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No
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14. If yes which of these factors influenced
your purchase?
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The
advertisement was interesting.
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Curious about
the product.
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It was a
familiar product or brand.
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Wanted to
imitate the actors in the advertisement
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15. How often do you buy the same
article/garment design as you see in the ad?
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always
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most of the time
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sometimes
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never
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16. Level of satisfaction regarding the
purchase of the product on viewing the advertisement.
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Very satisfied
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Satisfied
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Neutral
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Unsatisfied
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Very Unsatisfied
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17. Do you share and do your friends/family
share shopping experiences?
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always
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sometimes
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occasionally
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never
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18.
How do
you feel advertisements in social networking sites are influential than any
other media?
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Very influential
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Somewhat
influential
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Undecided
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Not influential
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Not at all influential
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